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			Creator		Hood, Sam, 1872 - 1953
			Title		A sales promotion car done up as a packet of peppermint "Lifesavers", Sydney
			Level of Description		Item
			Date of Work		27 Oct 1934
			Type of Material		Graphic Materials
			Call Number		Home and Away - 994
			Physical Description		Photographs : 1 glass photonegative


			Supplementary Identifiers		Original item no. DG ON4/994
			General Note		Reproduced in Sydney Exposures... [by] Alan Davies (1991), p. 92. Taken by Sam Hood as daily news assignment for The Labor Daily. Sydney Exposures book caption: Lifesaver car, Sydney Sydney Exposures exhibition caption: Lifesavers car, Sydney, 27 October 1934 : In the mid-1930s, advertising by motor vehicles was fashionable. The use of specially shaped bodies, built to resemble a large-scale example of the product was poular and effective.
			Name		Lifesavers (brand name)
			Topic		advertisements cars city & town streets commercial art confectioneries floats (processions) publicity road construction & maintenance spectators
			Place		Sydney (N.S.W.)
			Persons		Adult Males
			Exhibited in		Sydney Exposures: the photographic studio of Sam Hood 1925 - 1950 Sydney Exposures: Through the Eyes of Sam Hood & His Studio (1925 - 1950) (BOOK)
			Digital order no.		hood_00994